Process

I guide products from idea to market—handling trend research, design, sourcing, technical development, testing, and launch. I’ve worked in apparel, home goods, pet products, and e-commerce to create products that meet customer demand, fit the brand, are manufacturable, and profitable. I turn ideas into market-ready products through cross-team collaboration, clear communication, and data-driven decisions.

Concept Development

Ideas begin with research and evolve through visual exploration.

Using sketching, CAD design, AI-assisted concepting, and material exploration, I develop product concepts that communicate both function and brand identity. These early-stage concepts help align stakeholders, sourcing teams, and manufacturing partners before development begins.

Deliverables may include:

• Hand sketches and digital renderings
• Concept boards and color stories
• Material direction and trim concepts
• Product pitches and presentations
• Preliminary cost considerations

Research & Strategy

Every successful product begins with understanding the market.

Analyze consumer behavior, emerging trends, competitor activity, and category performance to identify opportunities for innovation and growth. By combining trend forecasting with customer insights and sales data, allows to develop product concepts that align with both brand objectives and market demand.

Key objectives include:

• Trend forecasting and market analysis
• Competitive benchmarking
• Consumer review analysis
• Sales and performance tracking
• White-space opportunity identification

Technical Development

Transforming concepts into manufacturable products requires clear and detailed documentation.

Through CADs, technical specifications, BOMs, and tech packs, I provide manufacturing partners with the information needed to accurately quote, prototype, and produce products at scale.

Deliverables include:

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Technical flats and CAD drawings
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BOM creation and management
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Material specifications
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Packaging specifications
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Costing and sourcing documentation
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Production-ready tech packs
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Prototyping & Validation

Product development continues through iterative sampling, testing, and refinement.

I collaborate closely with vendors and factories to evaluate functionality, quality, fit, construction, packaging, and user experience. Through multiple review stages, products are refined and approved for production.

Key activities:

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Sample review and feedback
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Fit and functionality testing
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Packaging validation
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Quality assurance
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Pre-production approvals
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TOP (Top of Production) reviews
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Launch & Merchandising

A product's success depends on more than design.

I support product launches through packaging development, merchandising strategy, content creation, marketplace optimization, and performance analysis. By connecting product development with customer-facing experiences, I help maximize launch effectiveness and long-term growth.

Key areas include:

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Packaging and branding
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Product listings and SEO
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Marketing asset development
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Launch planning
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Promotional strategy
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Post-launch performance analysis
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